Description
This role is for one of the Weekday's clients
Salary range: Rs 3000000 - Rs 5500000 (ie INR 30 - 55 LPA)

Min Experience: 8+ years
Location: India, Remote (India)
JobType: full time

We are looking for a strategic and results-driven Head of Marketing to define and elevate our brand in the global cybersecurity landscape. This is a high-impact leadership role responsible for building and scaling a world-class marketing function, driving demand generation, shaping product positioning, and establishing the company as a trusted thought leader in cloud identity security.
Working closely with Product, Sales, Customer Success, and Leadership teams, you will own both marketing strategy and execution while driving measurable business growth across global markets.

Requirements

Key Responsibilities
Marketing Strategy & Positioning
- Develop and execute the global marketing strategy aligned with business objectives and growth targets.
- Define compelling product positioning, messaging, and category narratives for cloud identity security solutions.
- Conduct market research,



competitive analysis, and ideal customer profile (ICP) assessments across key international markets.
- Build the company's reputation as a thought leader through strategic content, industry engagement, and brand initiatives.

Go-to-Market & Demand Generation
- Lead go-to-market (GTM) planning and execution for new product launches and feature releases.
- Design and scale demand generation programs across content marketing, digital campaigns, events, account-based marketing (ABM), partnerships, and other acquisition channels.
- Partner with Sales to generate high-quality pipeline and accelerate revenue growth.
- Develop impactful sales enablement materials that support enterprise sales efforts.

Brand & Content Marketing
- Own the company's brand identity, messaging, and external communications.
- Drive content strategy across websites, blogs, whitepapers, case studies, reports, webinars, and pub

📌 Head Of Marketing (India)
🏢 Weekday AI
📍 India