Description
Job Title: Growth Marketing Specialist (Performance & Funnels)

Role Overview
We are looking for a Growth Marketing Specialist who owns outcomes, not activities.
This is not a coordination or reporting role, and it is not a pure leadership role. This is a hands-on execution role where you will directly work on platforms like Google Ads and Meta Ads while owning end-to-end client performance.
You will be the single-threaded owner of client growth, responsible for driving measurable business impact across paid media, social, and web funnels.
Given our global client base, this role requires overlap with US client time zones and the ability to independently lead conversations with senior stakeholders.

Key Responsibilities
1. End-to-End Growth Ownership
- Own performance across assigned client accounts
- Define, track, and improve core KPIs such as CPL, ROAS, conversion rates, and lead quality
- Translate business goals into clear growth roadmaps and experiments

2. Hands-on Paid Media Execution
- Directly manage and optimize campaigns on Google Ads and Meta Ads




- Work hands-on across:
- Campaign setup, restructuring, and optimization
- Conversion tracking and attribution
- Search, PMax, Advantage+, and evolving campaign types
- Stay updated on the latest Google Ads nuances including automation shifts, signal-based optimization, broad match strategies, PMax behavior, and policy impacts

3. Analytics, Tracking and Tagging
- Solid understanding of analytics and data flow across the funnel
- Hands-on experience with:
- Google Analytics (GA4) for analysis and decision-making
- Advanced Google Tag Manager implementation
- Ability to:
- Set up and troubleshoot conversion tracking across platforms
- Configure events, triggers, and data layers
- Ensure accuracy of attribution and signal quality
- Work closely with tech teams to ensure clean, reliable tracking infrastructure

4. Funnel and Conversion Optimization
- Own the full funnel from ad to landing page to conv

📌 Growth Marketing Specialist (Bengaluru)
🏢 Virallens
📍 Bengaluru