Location: Ghatkopar, Mumbai
Department: Marketing
Reporting To: Sales Head
Role Summary
We are hiring a Manager – Medico Marketing to execute BTL marketing initiatives, support sales teams, develop promotional campaigns, and strengthen brand visibility across diagnostic centers. The role involves 70% desk work and 30% field travel.
Key Responsibilities
- Plan and execute BTL marketing activities and branding initiatives.
- Develop promotional materials, diagnostic packages, and marketing campaigns.
- Support the Sales team with product knowledge and marketing collateral.
- Conduct market research, competitor analysis, and field visits.
- Coordinate with Sales, Operations, Laboratory, and external vendors for campaign execution.
Candidate Profile
- 5–7 years of experience in Healthcare, Diagnostics, or Pharmaceutical Marketing.
- Experience in BTL/Field Marketing preferred.
- Good understanding of the diagnostics industry and healthcare ecosystem.
- Solid communication, coordination, and presentation skills.
- Comfortable with field travel across Mumbai, Nashik, and Surat.