* Job Summary
We are looking for a dynamic and growth-focused professional to lead Agency Partnerships across South India, managing both independent and network agencies (excluding GroupM). The role requires a robust understanding of digital media, OTT, content monetization, agency trading ecosystems, and regional market dynamics.
The individual will be responsible for driving agency-led revenue growth through strategic partnerships, annual trading agreements, innovative content integrations, and market expansion initiatives while positioning JioStar as a preferred growth partner for agencies and advertisers.

* Key Responsibilities
Agency Relationship Management
* Own and manage relationships with independent and network agencies across South markets (TN, Kerala, Karnataka, AP/Telangana).
* Build strong relationships with agency leadership, planning teams, and trading stakeholders.
* Drive long-term strategic partnerships through consultative engagement and solution-led selling.

Revenue Ownership & Business Growth
* Own and drive revenue targets across assigned agency portfolios.




* Lead annual incentive negotiations, volume deals (VDs), and trading agreements.
* Identify opportunities for upsell and cross-sell across OTT, CTV, Impact, Sponsorships, and Performance solutions.
* Unlock new business opportunities from SMBs, regional advertisers, and emerging brands via agency ecosystems.

Content Monetization & Strategic Initiatives
* Drive monetization of premium content through sponsorships, integrations, and custom brand solutions.
* Create market-specific packages for regional properties, festive opportunities, sports, and election campaigns.
* Work closely with internal teams to pitch innovative ad formats, advanced targeting, and engagement-led solutions.

Agency Enablement & Thought Leadership
* Conduct workshops and roadshows with agencies on content, measurement, audience targeting, and platform capabilities.
* Position JioStar as a strategic growth partner

📌 Associate Director (Bengaluru)
🏢 Jiostar India
📍 Bengaluru