- Develop and execute comprehensive brand strategies that align with business goals and market trends in the FMCG/Foods/Beverage space.
- Lead end-to-end brand campaigns across digital, social, OOH, retail, and media platforms to maximize reach and engagement.
- Conduct in-depth market research, competitive analysis, and consumer insights to inform brand positioning and messaging.
- Collaborate with product development, sales, and supply chain teams to ensure brand consistency and timely go-to-market execution.
- Manage brand budgets, monitor campaign performance, and optimize strategies using KPIs such as brand awareness, share of voice, and sales lift.
- Build and maintain strong relationships with external agencies, media partners, and retail stakeholders.
- Champion innovation in brand storytelling, digital engagement, and experiential marketing to connect with evolving consumer preferences.
- Track and report on brand health metrics, including brand equity, customer sentiment, and lifetime value.
- Mentor and guide junior marketing team members to foster a culture of creativity,



accountability, and continuous improvement.

Requirements
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 2–5 years of progressive experience in brand marketing within the FMCG, Foods, or Beverage industry.
- Proven track record of managing high-impact brand campaigns with measurable business results.
- Expertise in digital marketing, social media strategy, content creation, and performance analytics.
- Strong analytical skills with experience using tools like Google Analytics, CRM platforms, and marketing automation systems.
- Excellent communication, presentation, and stakeholder management abilities.
- Ability to thrive in a fast-paced, results-oriented setting with multiple priorities.
- In-depth knowledge of consumer behavior, retail dynamics, and category management in India’s FMCG landscape.
- Proficiency in Microsoft Office Suite, PowerPoint,

📌 Require a Senior Brand Marketing Manager in Bangalore (Bengaluru)
🏢 TestHiring
📍 Bengaluru