We are looking for a Director – Growth Strategy to drive the next phase of D2C
subscriber growth at scale. This role will own high-impact strategic initiatives aimed at unlocking the next 50 million subscribers, with a strong focus on consumer insights, monetisation levers, and cross-functional execution. The role requires a rare blend of consumer intuition, analytical rigor, and execution depth, working closely with Content, Product, Analytics, Marketing and Partnerships teams.

Key Responsibilities:
1. Growth Strategy & Market Expansion
- Define and drive the roadmap to acquire the next XXM D2C subscribers
- Identify current growth vectors across pricing, packaging, distribution, and content
- Build strategies for non-digitally native and under-penetrated segments in India
- Monetisation & Access Innovation like alternative payments & pricing
- Translate macro trends (regional, linguistic, device access, payments) into actionable plans

2. Consumer Insights & Behavioural Deep-Dives
- Lead deep dives into user cohorts, funnels,



and lifecycle behaviours Partner with Analytics to uncover conversion drivers, drop-o?s, and engagement triggers
- Build a strong understanding of content-consumption vs subscription behaviour
- Translate insights into clear “so-what” actions for growth and retention

3. Content-Led Growth Strategy
- Work with Content teams to:
- Design content calendars optimized for subscription spikes and retention
- Evaluate content ROI from a subscriber lens (not just viewership)
- Identify gaps in content strategy for acquisition vs retention
- Build frameworks linking:
- Content type → User segment → Conversion impact

4. Cross-Functional Execution
- Own end-to-end delivery of key initiatives across:
- Product
- Martech / CRM
- Analytics
- Content
- Drive alignment across teams with clear goals, timelines, and success metrics

Requirements
- 8-10+ years in strategy + execution roles in consumer tech / D2C / internet businesses.
- Proven track record of dr

📌 Director - Growth Strategy (Mumbai)
🏢 Jiostar India
📍 Mumbai