Job Description:

Objective: To achieve the sales (Primary and Secondary), distribution and merchandising objectives for the specified routes, through a team of Market Growth Representatives for a key market (volume and image)

Title: Sales Team Leader

Function: Commercial

Work Location: Bangalore

Job Responsibilities:
- Sales Plan Execution:
- Coordinate and achieve sales objectives for assigned Territory routes by brand and pack on a daily basis for secondary, primary volumes (Physical Cases & unit Cases), Gross revenue (GR) & Net revenue (NR).
- Define route plans of the Market Growth Representatives, Account Developers to optimize coverage cost effectively and ensure adequate productivity.
- Customer Management: Drive Relationship with Outlets through the team of Market growth representative and Account Developers to ensure sustained business.
- Market Expansion:
- Drive Horizontal Expansion with respect to number of outlets opened versus target to improve business in the coming years.




- Take up the responsibility of opening current outlets during market visits and provide necessary support in terms of elements, discounts, coolers etc.
- Drive conversion of high value/ high visibility outlets to Depth Outlets (Happy Deal, Vision 2020, Teen & College Outlets, Outlets in Emerging Channels) and ensure execution as per Company norms.
- Market share gain through various ground level interventions such as driving outlet level billing vertically & horizontally.
- Market Execution: Execute Channel Programmers, Promotional activities for the given set of outlets. Plan for merchandising elements, coolers based on outlets/ market requirements and as per the RED standards. Prepare MGR wise action plans for improving RED (Right Execution) parameters, HE etc.
- People Management:
- Carry out on job trainings with Market growth representatives (Off Role) to improve Execution skills on the job. Track PJP (Permanent Journey Plan) Compliance and other productivity Metrics of the t

📌 Sales Team Leader (India)
🏢 Hindustan Coca Cola Beverages
📍 India