We are looking for a hands-on and data-driven Marketing / Product Analyst who can convert marketing, product, and customer data into actionable business insights.

You will work closely with Marketing, Product, Sales, and Business teams to analyse acquisition channels, campaign performance, user behaviour, conversion funnels, engagement, retention, and revenue. This role is ideal for someone who enjoys working with data, solving ambiguous problems, and taking ownership in a fast-paced startup environment.

Roles and Responsibilities
- Analyse the complete customer journey, from lead generation and acquisition to engagement, conversion, retention, and revenue.
- Track and analyse marketing performance across Google Ads, Meta Ads, organic, social, referral, and other acquisition channels.
- Monitor key marketing metrics, including impressions, clicks, CPL, CAC, conversion rates, ROAS, ROI, and lead quality.
- Use Google Analytics to understand website traffic, user behaviour, traffic sources, landing-page performance, and conversion events.




- Build and maintain dashboards and reports using Looker Studio and Metabase.
- Analyse product and marketing funnels to identify drop-offs, bottlenecks, and opportunities for improvement.
- Conduct customer segmentation, cohort, retention, and behavioural analyses.
- Partner with Marketing and Product teams to define metrics and measure the impact of campaigns, product changes, and experiments.
- Support A/B testing by defining success metrics, analysing results, and recommending next steps.
- Extract, organise, and analyse data from AWS-based data sources and internal systems.
- Create trackers, reports, and lightweight analytical models using Google Sheets.
- Automate recurring reports and reduce dependency on manual data extraction.
- Validate data accuracy and investigate inconsistencies across dashboards, advertising platforms, and internal reports.
- Translate complex data into explicit insights and recommendations for business

📌 Marketing Analyst (Bengaluru)
🏢 Masai
📍 Bengaluru