Job Title: Senior
Marketing Executive / Marketing Executive
Location: Kolkata / Bangalore
Industry: Recruitment/Staffing

Job Summary

We are looking for a
creative and performance-driven Marketing Executive / Senior Marketing
Executive to lead digital marketing, performance campaigns, social media
marketing, SEO/SEM, branding, and lead generation initiatives. The ideal
candidate should have hands-on experience in managing paid campaigns, content
marketing, analytics, and integrated marketing strategies.

Key
Responsibilities
- Plan and execute digital marketing
campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital
platforms.
- Manage lead generation campaigns with
focus on CPL, CPA, remarketing, and audience targeting.
- Conduct A/B testing and optimize campaign
performance.
- Handle SEO, SEM, keyword research, website
optimization, and Google Analytics reporting.
- Develop and execute social media
strategies for LinkedIn, Facebook, Instagram, and other platforms.
- Coordinate content creation including
posts,



reels, videos, blogs, and marketing creatives.
- Monitor campaign performance and prepare
marketing reports using analytics tools.
- Plan and execute branding activities,
workshops, promotional events, and offline marketing campaigns.
- Coordinate with design, sales, and
external vendors for marketing collateral and promotional materials.

Requirements
- Bachelor's or Master's Degree in
Marketing, Mass Communication, Business Administration, or related field.
- 1–5 years of experience in Digital
Marketing, Performance Marketing, or Brand Marketing.
- Experience in the Staffing, HR,
Recruitment, Education, Training, or Service industry is preferred.
- Robust analytical, communication, and
presentation skills.
- Ability to manage multiple marketing
campaigns and meet deadlines.

Benefits

Benefits - Incentives | PF & ESIC

2nd & 4th Saturday off

📌 Senior Marketing Executive (Kolkata)
🏢 2COMs
📍 Kolkata