* Job Summary
The individual will be responsible for positioning JioStar's entertainment ads in the market, driving awareness and adoption of ad products, developing industry narratives through content and IPs, managing external communications including Social and PR, and creating compelling sales enablement materials. The role requires close collaboration with Sales, Product, Research & Measurement, Business, Solutions, and Central Marketing teams, while leveraging insights and data to drive impactful marketing initiatives.

* Key Responsibilities

B2B Brand and Positioning
- Develop and manage branding, positioning, creative assets, and messaging for JioStar Entertainment Ads.
- Create and execute B2B promotion campaigns for JioStar's growing suite of ad products, including awareness- and intent-driving campaigns across content offerings on both linear TV and JioHotstar.
- Ensure consistent brand messaging across all marketing channels and platforms in collaboration with cross-functional teams.

Thought Leadership Development
- Create insightful reports, playbooks, case studies,



and thought leadership content to strengthen JioStar Entertainment’s position within the advertising industry.
- Build industry advocacy through testimonials, interviews (video and text), and collaborations with industry experts.
- Position JioStar as a thought leader by securing speaking opportunities for leadership at key industry events and conferences.
- Conceptualise, launch, and promote IPs that help build and shape key market narratives.

Campaign Strategy and Execution
- Lead PR initiatives for the ad sales business, ensuring alignment with central PR and corporate communications teams.
- Develop and execute strategic PR campaigns to promote JioStar's advertising solutions, innovations, and business achievements.
- Leverage data and consumer insights to identify opportunities for optimisation, innovation, and improved marketing effectiveness.
- Drive the execution of promotional ca

📌 Manager - Entertainment Customer Marketing (Mumbai)
🏢 Jiostar India
📍 Mumbai