Job Purpose
The purpose of this job is ensure achievement of business targets and enhancement of profitability of the assigned area by providing effective leadership, planning resources, identifying & implementing sales strategies, monitoring people performance and market changes and ensuring timely operations support to ensure smooth functioning of the branches.To ensure delivery of unique consumer value proposition by ensuring enabling framework for the area sales force along with Sales Training, Product, Operations, HR & Distribution, strategy team.

Job Context & Major Challenges
Job Context / Job Challenges
Distribution reach will be the key to future growth acceleration for insurance companies as existing geographies get saturated and the focus shifts to new under penetrated geographies.Effective distribution reach into newer geographies, alternate distribution channels, innovative products, targeting new segments are the major challenges in this industry and will be the key drivers in the future.While companies are planning to double their agency network over the next 2 years,



the overall industry life agency workforce attrition rate ranges between 50-55% which is significantly high.Hence the key challenge to recruit qualified insurance agents, especially in the semi-urban / rural markets and also to combat the increasing attrition rate particularly when recent players are entering the market.

Key Challenges for the role –
- Creating and enticing value proposition in the distributor and consumer segment for a completely new concept and product in the market.
- Ensuring profitability and timely break-even in a cost driven market.
- Unavailability of skilled man power (BM/BH/AM/Support) in small towns
- Short gestation time to develop people because of fast business demand.

Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)
Supporting Actions (Max 1325 Characters)
KRA1 Ensure budgeted capacitation at branches & achieve business targets assigned for th

📌 Area Manager-Agency-Ranchi (Jharkhand)
🏢 Aditya Birla Capital
📍 Jharkhand