Role Overview: We are looking for a energetic and strategic Group Head – Media Planning & Buying to lead end-to-end media planning and execution for a portfolio of clients across brand mandates. This role requires a strong blend of client servicing, strategic thinking, and hands-on media expertise across digital platforms. Department: Media Planning and Buying Role Category: Mid Senior Reporting Manager Title: Director Location: Bangalore Key Responsibilities:1. Client Servicing & Stakeholder Management Act as the primary point of contact for key brand media clients Understand client business goals and translate them into effective media strategies Build strong relationships with internal and external stakeholders Present media strategies, performance reports, and optimization plans to clients2. Media Planning & Strategy Develop integrated digital media plans across channels. Align media strategies with both performance (ROI-driven) and branding (awareness & reach) objectives Identify audience cohorts, channel mix,



and budget allocation for maximum efficiency Stay updated with platform innovations and incorporate them into planning3. Annual Operating Plans (AOPs) & Forecasting Lead the creation of AOPs, quarterly and monthly media roadmaps Forecast spends, performance metrics, and growth opportunities Track plan vs. actuals and optimize for improved outcomes4. Campaign Execution & Optimization Oversee campaign setup, trafficking, and execution across platforms Ensure timely delivery and adherence to campaign KPIs Work closely with platform teams for continuous optimization (bidding strategies, creatives, targeting, etc.)Troubleshoot performance issues and implement corrective measures5. Data Analysis & Reporting Analyze campaign performance and derive actionable insights Prepare detailed reports and dashboards highlighting key metrics and learnings Present data-driven recommendations to improve campaign effectiveness6. Team Collaboration & Leadership Mentor and guide

📌 Group Head (Bengaluru Urban)
🏢 Interactive Avenues - Omnicom Media
📍 Bengaluru Urban