Your role

Job Summary: The Marketing Manager will be responsible for driving growth and expanding market presence through strategic product and marketing initiatives. This role involves managing the product lifecycle, conducting market analysis, and collaborating with various teams to introduce new products and enhance market penetration.

Key Responsibilities:
- Product Related:

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- Product Lifecycle Management & Pricing:
- Oversee the entire product lifecycle from ideation to discontinuation.
- Develop and implement pricing strategies to maximize profitability and market share.
- Product Trainings:
- Conduct comprehensive product training sessions highlighting unique selling propositions (USPs), competitive advantages, and customer value.
- Ensure the sales team is well-equipped with product knowledge to effectively communicate benefits to customers
- Competition Analysis & Market Size Estimation:
- Perform detailed competition analysis to identify product gaps and market opportunities.
- Estimate market size and potential for new and existing products.




- New Product Introduction:
- Collaborate with Divisional Product Marketing Managers (PMMs) and product teams to identify opportunities for new product development.
- Manage the process from ideation to launch and provide field follow-up to ensure successful market entry.
- Competence Development:
- Continous assessment for Product and Application knowledge for Direct and Indirect Team
- Conduct Product and application training for Direct and Indirect Team and improve the competence development with explicit measurable target improvement in hit-rate.

2. Marketing Related:

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- Market Mapping:
- Map potential markets with respect to geography, competition, and customer segments.
- Identify and prioritize high-potential areas for business expansion.
- Sales Collaboration:
- Work closely with regional sales teams to identify gaps in market presence, product offerings, and analyse lost orders.
- Develop strategies to a

📌 Marketing Manager (India)
🏢 Atlas Copco
📍 India