Role Summary
We are looking for a strategic and digitally-savvy marketing professional to
join the JioHotstar South Marketing team driving the next phase of growth across
the South business. This role will work across Tamil, Telugu, Kannada and
Malayalam markets, helping identify growth opportunities, shape marketing
strategy and drive high-impact initiatives across the consumer funnel.

The ideal candidate combines solid marketing fundamentals with analytical
rigor, digital-first thinking and the ability to influence stakeholders across
functions. While this is an individual contributor role, it requires the ability
to work through multiple teams and drive outcomes without direct reporting
authority.

Key Responsibilities :

Strategic Marketing & Growth

* Identify growth opportunities across user lifecycle - acquisition, retention
and engagement
* Analyze consumer behaviour, user journeys and audience cohorts to uncover
opportunities to deepen engagement and grow Watch Time.
* Design and drive campaigns, interventions and special projects that deliver




measurable outcomes across markets and consumer segments.
* Build repeatable marketing frameworks that support long-term growth
objectives.

Digital & Performance Marketing

* Hands-on experience in running and optimizing large-scale marketing campaigns
across platforms such as Meta, Google and other digital ecosystems.
* Partner with platform marketing and media teams to unlock opportunities
across acquisition, engagement and retention
* Stay ahead of evolving industry trends and best practices across performance
marketing, social media and consumer engagement.
* Recommend and implement new approaches to improve marketing effectiveness,
efficiency and ROI.

Data & Consumer Insights

* Leverage platform data, campaign metrics and consumer insights to drive both
marketing and creative decisions-from audience targeting to messaging and
content positioning.
* Drive a culture of experimentation through structured testin

📌 Senior Director (Bengaluru)
🏢 JioStar
📍 Bengaluru