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Job Summary
The Enhancement Marketing team drives revenue-generating strategies for add-on products, including Account Assure. The team has business ownership for the first line of defense monitoring/controls to ensure adherence to regulatory guidelines.
The Senior Analyst in Enhancement Marketing provides regulatory oversight, including First Line of Defense (FLOD) monitoring, documentation, and reporting. The role drives remediations with regulatory implications, works with management on strategy and implementation, and manages vendors with high visibility and complexity. The Senior Analyst completes Client Partnership forecasting marketing plans and creates and executes EM strategies. To drive sales and revenue, the Specialist collaborates and influences the development of Enhancement Marketing initiatives.
Essential Job Functions
- Program/ Risk Management- Assists with managing bank-owned credit card add-on products (Account Assure) and Client-owned programs. This includes establishing, monitoring, documenting, and reporting on the first line of defense control monthly. Proactively identifies and recommends solutions to problems or potential issues. Notifies the direct manager of the issue at hand but takes the lead on resolution. Opens an Issue and Work Request if needed to rectify. Manages the Risk and Resolution process for the first line of defense related to Credit Card add-on Products. Oversees all recent client set-ups, terminations, and deconversions. Attends kick-off meetings and participates in implementations. Anticipates problems and utilizes analytical decision-making skills to solve the problem.
- Quality Control - Ensures the flawless delivery of Enhancement Marketing programs through the clarification of program requirements, management of all timelines and execution tas