Synchrony (NYSE: SYF) is a leading consumer financing company that has been at the heart of American commerce and opportunity for nearly a century. Synchrony delivers credit and banking products that empower tens of millions of consumers to improve their financial lives and access what matters most. Leveraging innovative solutions that are shaping the future of retail commerce, Synchrony supports the growth and success of some of the nation’s most respected brands, alongside hundreds of thousands of small and midsize businesses, including health and wellness providers. Committed to excellence in service and culture, Synchrony is proud to be named as #3 as a Great Place to Work® in India and is honored to be ranked the #1 Best Company to Work For® in the U.S. by Fortune magazine and Great Place to Work®. For more information, visit www.synchrony.com.
Organizational Overview:
The performance marketing team is the engine behind business growth as it handles the majority of marketing activities.
This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a agile market.
Role Summary/Purpose:
The Manager, Channel Marketing will be responsible for managing end-to-end campaign execution within the Zeta Marketing Platform(ZMP) with proper documentation for the B2C clients. The selected candidate will be aligned with the Direct Marketing India Team. This role combines marketing automation expertise with a strong analytical mindset to enhance campaign performance through AI driven insights, automation and personalization. You will collaborate closely with data teams and creative agencies to ensure seamless campaign delivery , high-quality
📌 Manager, Channel Marketing (India)
🏢 Synchrony International Services
📍 India
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