We are looking for a Sales Officer – Modern Trade to drive sales growth through modern trade channels. The role involves managing key retail accounts, strengthening distributor relationships, ensuring product visibility, and achieving sales targets within the FMCG/F&B;/Coffee industry.
Key Responsibilities
- Drive sales growth across Modern Trade channels.
- Manage relationships with key retail accounts and store chains.
- Ensure product availability, visibility, merchandising, and shelf placement.
- Coordinate with distributors to ensure smooth stock flow and order fulfillment.
- Plan and execute promotional activities and in-store campaigns.
- Monitor sales performance, market trends, and competitor activities.
- Achieve monthly, quarterly, and annual sales targets.
- Maintain strong relationships with retail partners and stakeholders.
- Ensure timely reporting and market feedback to management.
Requirements
- Graduate in any discipline (MBA preferred).
- 5–7 years of relevant experience in Modern Trade Sales.
- Experience in FMCG, F&B;, Beverage, or Coffee industry is mandatory.
- Strong understanding of Modern Trade operations and distribution networks.
- Excellent communication, negotiation, and account management skills.