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Job Description

We are looking for a highly analytical and business‑oriented consultant to support the Marketing Effectiveness function for a leading global MedTech organization. This role requires solid problem‑solving capabilities, critical thinking skills, and hands‑on digital analytics expertise to drive actionable insights from marketing and digital performance data.
The ideal candidate should be able to independently identify KPI trends, diagnose underlying business drivers, and partner with stakeholders to improve marketing effectiveness across digital channels and customer journeys.
This is a consulting‑facing role that requires a combination of analytics, business understanding, stakeholder management, and structured problem‑solving.
Key Responsibilities
- Analyze digital and marketing performance KPIs to identify trends, anomalies, and business opportunities.




- Perform root‑cause analysis on changes in digital traffic, engagement, conversion, campaign effectiveness, and customer behavior.
- Collaborate closely with marketing and business stakeholders to translate business problems into analytical frameworks and actionable insights.
- Leverage digital analytics platforms to evaluate customer journeys, channel performance, campaign impact, and regional trends.
- Conduct sanity checks and exploratory analysis using SQL and enterprise data platforms (ADL / Data Lake environments).
- Develop insight narratives and executive‑ready recommendations for senior stakeholders.
- Partner with cross‑functional teams including Marketing, Analytics, Data Engineering, and Visualization teams.
- Support ongoing optimization initiatives across digital marketing and customer engagement programs.
- Ensure analytical rigor, structured thinking, and business relevance across all deliverables.

Required Skills & Qualifications

📌 Digital Analytics Consultant (Bengaluru)
🏢 Fractal
📍 Bengaluru