Description
Senior Analyst – US Consumer Marketing Analytics & Investment Services: With a focus on strategy and analytics, US Consumer Marketing analytics & Investment Services team is responsible for driving acquisition growth & deepening engagement with cardmembers by delivering the most relevant content to the right consumer through their preferred channel of choice optimizing value maximization and customer experience. Our charter is to drive revenue growth for the business and maximize return for investment on marketing dollars by accelerating innovation for both immediate impact as well as long-term transformation of our business. The team has a very broad range of responsibilities, resulting in a range of business growth initiatives for the US consumer card business.
Purpose of the Role:
This position is in the US Consumer Marketing Analytics & Investment Services team and is responsible for driving customer acquisition and business growth via expanding and deepening analytics on Customer Personalization Strategy. You will leverage advanced analytics, experimentation,



and AI/GenAI-powered capabilities to bring transparency & deepen understanding of the current arbitration framework for treatments, recommend enhancements in framework, ramp up test & learn of treatments across placements & partner with teams across enterprise- Marketing, Decision Science, Product, Analytics and Technologies to stay abreast of any changes & corresponding business impact on US Consumer Marketing team’s success metrics & business goals.

Responsibilities
- Develop deep understanding of customer treatments & landscape of placements across channels- both digital and non-digital, customer data and campaign setups.
- Understand the components driving arbitration decisions today and develop framework to assess business impact of changes in those components.
- Leverage structured and unstructured data to generate actionable insights and identify opportunities to improve acquisition eff

📌 Senior Analyst (Gurugram)
🏢 American Express
📍 Gurugram