CONTENT GROWTH STRATEGIST

Fresh Prints' email channel is our oldest and highest-potential channel — and the one we've leveraged the least. We've built a strong technical foundation, but we're missing the layer that actually makes email work: content. Emails that land at the right moment, in the right way, and create real value for the people on our list.

We're looking for someone who is first and foremost a excellent marketer — someone who understands what makes an email get opened, get read, and drive a click. You'll own both our campaign email and our full lifecycle program, and you'll extend that same craft into SMS as we build it into a real channel.

This isn't a role where you inherit a machine and keep it running. You're building the content engine on top of the plumbing we already have. If you've been waiting for a channel with this much upside and this little baggage, this is it.

This role is about:
- Owning every word that goes out — subject lines, body, CTAs — across email and SMS




- Turning a solid technical setup into a channel people actually look forward to hearing from
- Building lifecycle flows that feel like a conversation, not a drip someone got trapped in
- Writing for a college-age audience in a voice that feels made for them, not blasted at them
- Bringing a real point of view on performance — not just reading the numbers, but knowing what they're telling you to do next

What You'll Own

Campaign Email & SMS Content
- Own email and SMS conceptualization — final say on subject lines, preview text, headers, body, and CTAs across all of Fresh Prints' major marketing moments
- Work with our brand and creative teams on design and copy so every send feels on-brand
- Develop a campaign content calendar that ladders into the broader marketing calendar, so email and SMS amplify the right message at the right time
- Own A/B testing for subject lines, content approaches, and CTAs — with the discipline to learn from the results and apply them
- Write message

📌 Content Growth Strategist (India)
🏢 Fresh Prints
📍 India