Job Requirements

About the Role
The Manager – Merchant Alliance & Partnerships is responsible for identifying and executing merchant offer partnerships to drive credit card spends. The role involves developing a marketing calendar, creating tactical offers, and managing campaigns across categories such as Travel, Consumer Durables, and E-commerce. The incumbent will also manage partner relationships, negotiate brand visibility, and ensure end-to-end implementation of promotions.
Key Responsibilities
Primary Responsibilities
· Identify & execute prospective Merchant EMI offer partnership to drive spends
· Develop a marketing calendar of Cards EMI offers on yearly basis
· Create and develop tactical offers for the portfolio in partnership with key merchants
· Devise a structured approach of networking and negotiation skills with due diligence to ensure closure
· Create merchant EMI offers Credit Card portfolio across categories like Travel, Consumer Durables, E-com etc




· Campaign Management-ability to negotiate brand visibility and cost for both ATL and BTL campaigns along with the partner
· Evaluate & drive promotional plans to ensure that they are consistent with product line and partnership’s strategic objective •E2E implementation of the Credit card promotions with the partners
· End to End Partner management and engagement
· Campaign fulfilment
Secondary Responsibilities
Evaluate and drive promotional plans to ensure alignment with product line and partnership strategic objectives.
Ensure end-to-end implementation of credit card promotions with partners.
Manage and engage partners throughout the campaign lifecycle.
Oversee campaign fulfillment and address any disputes.
What We Are Looking For
Skills and Attributes
Positive and collaborative attitude.
Prolific communicator with solid interpersonal skills.
Ambitious team player capable of executing partner requests in time-sensitive situations.
Strong negotiation and networking skills.
Ability to measure ROI from

📌 Manager-Merchant Alliance (Mumbai)
🏢 IDFC FIRST Bank
📍 Mumbai