Revenue & Marketing Operations Manager - JD

Position Overview

Apty is seeking a highly analytical, process-driven, and systems-oriented Revenue & Marketing Operations Manager to own the operational infrastructure that powers our go-to-market engine.

This individual contributor role will serve as the primary owner of our CRM, lead lifecycle management, marketing technology stack, attribution reporting, and revenue operations processes. The ideal candidate will ensure that our systems, data, reporting, and workflows are accurate, scalable, and aligned across Marketing and Sales.

This role sits within the Marketing organization and works closely with Sales and leadership to drive pipeline growth, improve funnel performance, and maximize revenue outcomes.

Role Focus
- 60% Revenue Operations
- 40% Marketing Operations & Martech

Key Responsibilities

Revenue Operations (60%)

CRM Ownership & Data Governance
- Serve as the primary administrator and owner of HubSpot CRM.
- Maintain HubSpot as the trusted source of truth across Marketing and Sales.




- Establish and enforce CRM governance standards, naming conventions, lifecycle definitions, and operational best practices.
- Ensure data accuracy, completeness, consistency, and reliability across all records.
- Conduct regular audits, deduplication efforts, field management reviews, and data hygiene initiatives.
- Manage lead, contact, company, deal, and customer data across the entire revenue funnel.
- Own CRM adoption and continuously improve system usability and process compliance.

Lifecycle Management & Funnel Optimization
- Own and optimize the lead lifecycle from inquiry through closed revenue.
- Design, maintain, and improve lifecycle stages, lead routing, lead scoring, qualification frameworks, and automation workflows.
- Ensure alignment between Marketing, SDR, and Sales teams throughout the funnel.
- Monitor funnel performance and identify conversion bottlenecks.
- Develop scalable processes that improve lead-t

📌 Revenue & Marketing Operations Manager (Hyderabad)
🏢 Apty Software
📍 Hyderabad