Key Responsibilities

Brand & Communication
Own brand positioning across all customer touchpoints: website, packaging, retail, events, and campaigns.
Build and maintain a strong, consistent brand narrative for aromatherapy, clean fragrances, rituals, and manifestation products.
Lead development of creative assets, content calendars, and messaging frameworks.
Social Media & Community
Build Nytarra’s digital personality across Instagram, YouTube, Pinterest, and creators.
Manage influencer partnerships end-to-end—shortlisting, negotiation, briefs, tracking ROI.
Offline Marketing & Retail Activation
Lead all offline brand visibility: pop-ups, exhibitions, events, flea markets, retail counters, partner stores.
Drive in-store branding, sampling programs, and offline customer experience.
Build partnerships with yoga studios,



wellness centers, spas, hotels, and corporates for bulk purchasing.
Lead packaging innovation and offline customer journey improvements
Data, Reporting & Growth Ownership
Own monthly marketing plan, budgets, and forecasts.
Track performance metrics: ROAS, CAC, retention, AOV, repeat rate, brand recall, and offline revenue.
Present explicit dashboards and insights to the founder.

About Company: Nytarra: 'Having Deep Roots'- that's the underlying essence of our simple skin & hair care line, meant not only to protect and nourish but also to encourage you to take time for self-care rituals while reconnecting with nature.

📌 Senior Marketing Manager in Noida
🏢 Nytarra Naturals
📍 Noida