The Deputy General Manager – Business Insights will lead the organization’s commercial insights and analytics function by transforming market data into actionable business recommendations. The role will be responsible for driving external market research data analytics enabling informed strategic decisions across brand, portfolio, launch, and business planning.
The incumbent will partner closely with Marketing, Finance and Leadership teams to identify growth opportunities, anticipate market trends, and strengthen the organization’s competitive advantage through data-driven insights.
Key Responsibilities:
1. External Market data Analytics & Business Intelligence
Lead analysis of AWACS, SMSRC and internal commercial data to generate actionable business insights.
Monitor market performance, therapy trends,
prescription movement, market share, and competitor performance.
Conduct regular business reviews on growth, market reflections, brand performance and emerging opportunities.
Develop standardized and ad-hoc analytical reports to support leadership decision-making.
2. Dashboard & Analytics Automation
Design and manage dashboards integrating multiple data sources (AWACS, SMSRC and internal business data).
Build automated performance dashboards for:
Brand Performance I Portfolio Performance I Therapy Area Trends I Sales Force Performance I Early Warning Signals I Competitive Tracking
Improve reporting efficiency through automation and visualization of Dashboards on Power BI platforms.
3. Predictive Analytics & Forecasting
Develop predictive models for:
Brand growth forecasting I Market evolution I Prescription trends I Current product potential I Scenario planning
Support annual budgeting and long-range busin
📌 Deputy General Manager (Mumbai)
🏢 Zydus Group
📍 Mumbai
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.