About KodeKloud
KodeKloud is a fast-growing EdTech SaaS company dedicated to transforming the way businesses and individuals upskill in DevOps, Cloud Computing, and AI through hands-on, real-world labs.
Trusted by over 1.5 million users worldwide and ranked #4 on the Straits Times’ list of fastest growing companies in 2024, KodeKloud champions a remote-first workforce, allowing team members to work from anywhere. We are passionate about creating a culture of learning, collaboration, and growth.

Role Overview
We’re hiring a Senior Performance Marketing Lead to own KodeKloud’s paid growth end to end, from strategy and budget allocation to P&L; across Google, Meta, and experimental channels. This is a high-ownership role for someone who can architect paid from the ground up and hold the line on ROAS while scaling spend efficiently.

Key Responsibilities
Own end-to-end paid strategy, budget allocation, and P&L; across Google, Meta, and experimental channels such as Reddit and X, with accountability for a stabilized 3 to 4x ROAS.
Rebuild the paid account architecture from scratch,



including logical campaign structuring, audience segmentation, and transparent separation of awareness versus mid-funnel conversion campaigns.
Lead the agency-to-in-house transition, taking over the current agency’s scope and building internal processes, playbooks, and reporting from the ground up.
Set and monitor the core metrics, including ROAS, CAC, paid sign-ups, and mid-funnel conversion, and report forecasts and results to leadership on a regular cadence.
Run structured experimentation on new channels, audiences, and formats, cutting what doesn’t hit the ROAS bar and scaling what does.
Partner with content, design, product, and lifecycle teams to align paid campaigns with launches, offers, and the broader funnel.
Own landing page and conversion strategy for paid traffic, working with design and web to lift conversion rates and reduce CAC.
Own the paid creative testing loop, systematically experi

📌 Performance Marketing Lead (India)
🏢 KodeKloud
📍 India