We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.

We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.

Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background. At BASF, careers develop from opportunities.

About The Role

Global Business Management Hydrogenation & Specialty Catalysts, we are promoting and selling catalysts based on a profound market research. We are developing and advertising new products to drive sustainable innovations together with our customers.

How Will You Do It

Strategic Market & Portfolio Management
- Define and drive the global market strategy for the assigned market segment, ensuring alignment with overall business objectives and long-term growth ambitions.
- Manage and continuously optimize the product portfolio, including prioritization of strategic focus areas and lifecycle decisions.




- Identify and evaluate recent applications, adjacent markets, and growth opportunities to expand the business footprint.

Market Intelligence, Data Management & Customer Insights
- Establish, maintain, and continuously enhance a structured market intelligence database for the assigned segments, ensuring availability of reliable and up-to-date market data.
- Develop a deep understanding of market dynamics by analyzing market size, growth trends, demand drivers, and value chains.
- Monitor competitor activities, including pricing strategies, capacity developments, and market positioning.
- Derive actionable insights from industry trends and customer needs to inform strategic decision-making.

Value Proposition & Pricing Strategy
- Develop differentiated, customer-centric global value propositions that clearly position products in target markets.
- Define and implement pricing strategies, including value-based pricing concepts an

📌 Global Strategic Marketing Manager (India)
🏢 jobs at BASF
📍 India