Job Description: Analyst - SEO

Company: Puretech Digital – Mumbai (www.puretech.com)
Experience Required: 1 - 2.5 years
Location: Mumbai (Onsite) – Kurla

Job Summary
We are looking for a results-driven and detail-oriented Analyst - SEO to join our digital marketing team at Puretech Digital. This role is ideal for someone with 1–2.5 years of hands-on experience who has already worked end-to-end across On-Page, Off-Page, and Technical SEO from keyword research to execution, reporting, and continuous optimization.
You'll own SEO strategy execution across site audits, keyword research, on-page & off-page implementation, technical evaluations, and performance reporting, working in a quick-paced agency environment.

Key Responsibilities
Keyword Research & Strategy
Conduct keyword research with a strong understanding of search intent, keyword clustering, and content mapping.
Build keyword-to-content mapping frameworks that align with business and ranking goals.
On-Page SEO




Evaluate and improve information architecture and heading tag structures to enhance user journey and SEO value.
Implement and troubleshoot Meta tags, OG tags, and structured data (Schema markup) across web pages.
Provide on-page recommendations: keyword-rich content, internal linking, canonicalization, and unique metadata.
Support content teams on ideal content length, keyword density, semantic relevance, and overall content value aligned with E-E-A-T (Experience, Expertise, Authority, Trustworthiness) principles.
Technical SEO
Perform technical SEO audits ensuring crawlability, optimal site speed, proper sitemap setup, and clean site health.
Optimize Core Web Vitals metrics - LCP, FCP, CLS to improve site performance and user experience.
Ensure fast-loading pages by addressing site speed factors such as image compression, server response time, and script handling.
Apply best practices around sitemap configuration, including update frequency, priority, and correct formatting.
Be comfortable working with

📌 Search Engine Optimization Analyst (Kurla)
🏢 Puretech Digital - A Genesis
📍 Kurla