Role Title: Manager – Digital Marketing
Location: Mumbai
Function: Marketing
Business : Digital Business

Manager/ Senior Manager - Digital Marketing

Purpose
We are looking for a passionate and results-driven Digital Marketing Manager with 6–8 years of experience to lead integrated digital campaigns across content launches, brand initiatives, and business priorities.

The ideal candidate will have deep expertise in the digital media ecosystem, with hands-on experience planning and executing large-scale campaigns across paid, owned, and partner platforms. This role requires a strategic thinker who can seamlessly translate business objectives into impactful marketing campaigns while collaborating across multiple teams and managing external agency partners.

Key Responsibilities

Translate business objectives into actionable digital marketing strategies and integrated campaign plans.
Lead end-to-end planning, execution, and optimization of digital marketing campaigns for marquee content launches, brand initiatives, and strategic business priorities.




Develop data-driven media strategies across Meta, Google, YouTube, Programmatic, Connected TV (CTV), OTT ecosystems, and emerging digital platforms.
Drive brand awareness, audience reach, engagement, consideration, and audience acquisition through targeted upper- and mid-funnel marketing initiatives.
Identify cutting-edge opportunities with publishers, digital platforms, creators, influencers, and media partners to maximize campaign reach and effectiveness.
Continuously monitor, analyze, and optimize campaign performance using audience insights, marketing analytics, and performance metrics to improve outcomes.
Ensure campaign messaging, creative assets, and media plans are aligned with business objectives, audience segments, and content positioning.
Collaborate with cross-functional teams including Content, Brand, Product, Creative, Media, Analytics, and Leadership to deliver integrated marketing campaigns.
Manage media agen

📌 Digital Marketing Manager (Mumbai)
🏢 Sony Pictures Networks India
📍 Mumbai