Overview

ROLE AT A GLANCE:

Support and own assigned brand/category workstreams end to end - covering brand planning, consumer and Distributor insight, campaign execution, portfolio and innovation projects, launch readiness, business tracking and post-launch learning. The role is not limited to innovation coordination; it is an Assistant Brand Manager role expected to build robust marketing thinking, execution discipline and commercial ownership for the assigned portfolio.

Key Responsibilities

Track brand/category performance across sales, volume, mix, penetration, repeat, cross-sell, campaign metrics and Distributor feedback; surface issues and recommended actions.
Translate consumer, Distributor, category, competitive and trend inputs into sharp opportunity notes, brand actions, concept directions and communication briefs.
Own assigned innovation, renovation, packaging, activation and launch workstreams from brief to market readiness and post-launch review.
Develop concept notes covering target consumer, need state, proposition, RTBs, usage routine, claims direction, pack logic,



price-pack inputs and Associate pitch angle.
Support brand plans, campaign calendars, content briefs, launch decks, digital assets, FAQs, usage guidance and Distributor-facing product stories.
Coordinate with R&D;, Regulatory, Quality, Supply Chain, Finance, Legal, Medical/Scientific, Sales, Training, Digital, Global Category teams and agencies to close projects on time.
Maintain stage-gate trackers, artwork/claims/sample approval trackers, budget/PO trackers, project dashboards and escalation notes for open risks and decisions.
Ensure all brand communication, product claims, launch assets and field-facing content are simple, compelling, compliant and easy for Associates to use.
Capture early market feedback, identify launch or communication gaps and recommend corrective actions to improve adoption and repeat.

Key Deliverables

Monthly brand/category performance dashboard with clear act

📌 Assistant Manager, Brand Marketing (Bengaluru)
🏢 Herbalife International India
📍 Bengaluru