Media Planning and Operations Specialist

The role of a Media Planning and Operations manager is to create, deliver and optimize commercial campaigns for partnership or media only clients. You will be the first point of contact for sales or partnership activation teams to create KPI relevant commercial media opportunities utilizing your expert knowledge of The company's Impact’s digital portfolio (including but not limited to, Display, Audio, Video and Social commercial messaging platforms/products), as well as the set up, optimisation and successful delivery of these campaigns

Key responsibilities include:
Act as an expert in all company's Impact commercial products (print, digital, online, apps, films, social) to effectively guide the sales team to conceive media plans customized to each client.
Completing RFP responses by submitting the information required by client/agency according to our recommendations and their evaluation criteria in a timely manner. This can include filling out agency spreadsheets with inventory, rates, targeting, product descriptions,



flight information and creative specs.
Once confirmed, ensure campaigns are correctly inputted and reserved within relevant delivery systems (including but not limited to Operative One, Google Ad Manager, DV360, Acast and Passendo) to prevent possible clashes and/or loss of revenue due to oversold/undersold inventory opportunities.
Co-ordinate the booking and launch of social media amplification campaigns with the social planning and operations team.
Once live, monitor all assigned campaigns for delivery and optimisation, with a focus on preventing revenue loss or slippage due to under-delivery.
Provide Sales and/or partnership activation with campaign delivery results and benchmarks for end of campaign reporting/feedback
Experience/Skills:
3+ years of work experience within commercial digital media
A firm understanding of media and the advertising landscape (print, online, audio, video, apps, social).
Exper

📌 Media Planning and Operations Specialist (Bengaluru)
🏢 Bandhan Technologies
📍 Bengaluru