Position Objective:
To assist with and support PETA India’s online marketing work including updating PETAIndia.com, creating content for social media, promoting posts, monitoring engagement and engaging with the public online.
Term of Employment:
Full time including occasional evening and weekend work and being on a rota system
Reports To:
Manager of Digital Marketing
Location:
Mumbai
Primary Responsibilities and Duties:
Assist with managing PETA India’s pages on various social media platforms (Facebook, X, Threads, Instagram, YouTube, and LinkedIn)
Monitor and reply to comments on social media with approved responses several times a day
Moderate notifications from all social media platforms frequently, including post working hours and during weekend shifts on days it is requested
Stay abreast of online marketing trends and strategies and suggest ideas to enhance performance
Help create social media content, including producing short video clips, creative images, and Instagram reels
Attend various events to film, photograph, and produce content for social media




Monitor and report performance metrics for social media campaigns using tools like Meta Business Suite, YouTube Studio, Sprout social and native platform analytics
Coordinate with influencers, collaborators, and partner organisations as assigned to amplify campaign reach and engagement
Assist in crisis communication and reputation management by flagging sensitive comments or posts and escalating them appropriately and in a timely manner
Support paid social media campaigns, including audience targeting, ad creation, and performance tracking
Assist with updating all forms of content on PETAIndia.com including blogs, features, videos and more using WordPress
Maintain a content calendar and help ensure timely publishing of posts aligned with campaign goals and observances
Use AI tools to create impactful graphics and videos, enhancing social media content with innovative, ethical, and brand-aligned visuals
Perfor

📌 Digital Marketing Coordinator (Mumbai)
🏢 PETA India
📍 Mumbai