Vegrow is India's leading technology-driven B2B fruit marketplace, connecting farmers, buyers and businesses through an integrated supply chain ecosystem.
FruitX (formerly FXS) is Vegrow's technology-enabled Mandi business that modernizes traditional fruit trading by digitizing procurement, auctioning and buyer transactions. The platform brings together farmers and buyers through transparent auctions, technology-led operations and efficient on-ground execution, enabling better price realization for farmers while ensuring consistent quality and reliable supply for buyers.
Role : Head – FXS Demand (FruitX Business)
Base Location Location: Nashik / Pune (Candidates currently based in Maharashtra or willing to relocate to Maharashtra are encouraged to apply)
Travel Frequency: High. (Frequent travel across the Nashik–Solapur belt and Gujarat based on mandi locations and business requirements)
Role Overview: The Head – FXS Demand will lead the commercial demand charter by driving buyer acquisition, customer relationships, auction participation,
credit governance and marketplace growth across multiple mandis. The role is responsible for building a strong buyer ecosystem, maximizing marketplace liquidity, driving profitable growth and delivering superior customer experience through data-driven commercial decision making. The ideal candidate should possess strong General Trade experience, deep understanding of channel and distribution businesses, excellent commercial acumen and proven leadership experience managing large field teams.
Business Leadership
Own the overall Demand charter for the FruitX business across assigned markets.
Drive sustainable revenue growth, profitability and business expansion.
Develop annual business plans, market expansion strategies and growth roadmaps.
Drive business performance through regular reviews, commercial analytics and operational excellence.
Partner with leadership to identify recent business opportunities and scale the business.