Amazon's Emerging Markets (EM10) serve hundreds of millions of customers across India, Brazil, Mexico, Middle East, Turkey, Australia, Singapore, and South Africa. Yet a majority of these customers remain unsettled - they shop infrequently, lapse quickly, and never build the habits that unlock Amazon's full value. Settling these customers represents a $5B-$7B incremental prospect across EMs. The IES Lifecycle Experiences (ILX) team exists to solve this problem - programmatically and efficiently progressing customers through their engagement with Amazon, from first purchase to settled Prime membership.

We are seeking a senior product and business leader to own this charter end-to-end. You will lead a team of product managers, marketers, and program managers building the systems, experiences, and intelligence that drive customer settlement at scale. Your products today reach 140MM+ customers annually and operate across all 10 emerging marketplaces. Your charter spans four interconnected programs:



a deferred micro-currency and rewards system that drives longitudinal habit formation ("Diamonds"); a behavioral engagement engine using streaks, missions, and gamified mechanics to build shopping habits; an AI-native orchestration platform that replaces manual marketer judgment with autonomous, ML-driven campaign execution; and the underlying ML models that optimize who gets rewarded, with what, and when - across hundreds of millions in annual incentive spend.

This role demands a rare combination - someone who can build conviction on long-horizon product bets while delivering measurable quarterly results; who can architect ML-powered systems while staying grounded in customer psychology and behavioral economics; and who can lead cross-functional teams spanning product, science, marketing, and engineering across geographies. You will operate at the intersection of product strategy, applied machine learning, and marketing science - in a space where the playbook is being w

📌 Sr Mgr, Product Management Lifecycle Experiences, EM PLX (Bengaluru)
🏢 Amazon
📍 Bengaluru