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Discipline: Brand & Marketing
Role Type: Marketing Automation
Role Rank; Marketing Automation Senior Associate
The opportunity
We are looking for Marketing Automation Senior Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a robust interest in data management and analytics.
Your key responsibilities
- Tactical execution of Marketing Automation campaigns with varying complexities and sizes
- Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must
- Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution
- Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases
- Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data
- Support process improvements and educate users on campaign best practices
- Standardization and documentation of technical processes using our internal systems
- Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns
- Act a
📌 CBS-BMC-Brand and Marketing (Delhi)
🏢 EY Studio+ Nederland
📍 Delhi
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