Objective: To achieve the Sales Objectives for the assigned Area through the team of Sales Team Leaders, Market Developers, Route Salesmen by brand and pack, handling Primary and Secondary sales, Distribution.
Title: Area Sales Manager
Function: Commercial
Job Responsibilities:
- To track Productivity Measures and implement corrective actions
- To regularly evaluate distribution gaps in terms of fill rate, servicing and take corrective actions
- To allocate Horizontal expansion Targets Sales Team Leader wise & track Horizontal Expansion plans and take corrective action on the same
- To complete predefined On the Job Trainings to provide inputs for improving functional skills and to implement Capability Initiatives, review progress and take corrective action.
- To drive improvement of Market execution as per Right Execution Daily
- To track and report on competitive activities and developments and propose any activities to counter the same.
- To effectively implement any sales, promotional activity, recent product launch
- To plan discount and Direct Market Expenses spend as per allocated budget and monitor actual spends.
- To manage Placement of Sales Generating Asset to ensure optimum productivity and to ensure regular tracking of assets and adherence to Company Asset Policy
- To evaluate performance and skills of Sales Team Leaders and Market Developers and provide inputs via on the job coaching, training etc