Location: Noida, Sector 62 (On-site)
Shift: 3:00 pm – 12:00 am IST, Monday to Friday
Experience: 3–6 years (outsourcing/BPO/KPO domain)
Employment Type: Full-time
About the Role
We’re seeking a results-driven Digital Marketing Specialist with deep PPC expertise and proven experience in the outsourcing/BPO sector. You’ll own paid acquisition across Google, Bing, and social platforms to generate qualified leads for international markets (US/UK/AU), optimize CPL, and scale ROI.
Key Responsibilities
Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta to drive qualified leads for outsourcing/BPO services.
Build and manage full-funnel campaigns: keyword research, ad copy, audience targeting, bid strategies, and budgets.
Set up and validate conversion tracking (GA4, Google Tag Manager) and create dashboards (Looker Studio/Data Studio) for clear performance reporting.
Optimize landing pages with CRO best practices (A/B testing, heatmaps/analytics insights) to improve CVR and lower CPL.




Implement remarketing/retargeting and lookalike strategies to improve lead quality and deal velocity.
Own weekly and monthly performance reporting, tying efforts to SQLs/opportunities and pipeline contribution.
Coordinate with sales/BD for feedback loops on lead quality; refine targeting and messaging accordingly.
Maintain strong account hygiene: negative keywords, query mining, ad extensions, budgets, pacing, and QA.
Stay current on platform changes, beta opportunities, and competitive trends in the outsourcing industry.
Required Qualifications
3–6 years of hands-on PPC experience, with at least 2+ years marketing outsourcing/BPO/KPO services to international clients.
Proven track record hitting lead-gen KPIs: CPL, CVR, CTR, Quality Score, and ROAS/ROI.
Expert in Google Ads (Search/Performance Max/Display/YouTube) and Microsoft Ads; solid LinkedIn Ads experience for B2B.
Proficient with GA4, Google Tag Manager, and Looker Studio; solid grasp of

📌 Digital Marketing Manager (Noida)
🏢 Elite Virtual Employee (EVE)
📍 Noida