We run a portfolio of performance-led DTC brands scaling fast across the US and international markets. We move quickly, test constantly, and win on strong creative and disciplined execution — and email plus CRM is one of our highest-leverage retention channels. We're looking for a technically robust Email Marketing Specialist to be the hands-on builder behind our Retention team's strategy in Klaviyo. This is a technical execution role: our Retention team sets the strategy and flow directives, copywriters supply the copy, and Marketing Operations owns the campaign calendar. You own the backend — building flows, wiring up triggers and integrations, managing data and deliverability, and making sure every automation fires exactly as intended. Strategy is collaborative — you'll work closely with the Retention and Growth leads and are always welcome to brainstorm and help shape ideas together.
What You'll Be Doing
Klaviyo & CRM Technical Build
• Build and set up flows and campaigns in Klaviyo based on directives from the Retention team
• Configure the CRM technical layer — triggers, events,



flow filters, and conditional/branch splitting — so each journey fires on the right behavior at the right moment
• Dynamic personalization — use Liquid, event/profile properties, and dynamic blocks to personalize content, and build responsive templates with light HTML/CSS
• Data & integrations — manage the Shopify ↔ Klaviyo ↔ Salesforce data sync, custom properties, catalog/data feeds, and webhooks/API or connectors so events and audiences flow correctly across tools
• Deliverability infrastructure — maintain sender authentication (SPF, DKIM, DMARC) and sending-domain health, plus list hygiene and sunset logic to protect inbox placement
• Subscription setup — wire up subscription-app events and flows (activation, rebill, cancellation, win-back) to support retention
• Implement provided copy — drop copywriter-supplied copy into clean, mobile-ready templates and make backend adjustments

📌 E-mail Marketing Specialist (New Delhi)
🏢 UMAEZ
📍 New Delhi