13 Aug
|
RSM US
|
Bengaluru
The India Recruitment Marketing Manager is responsible for leading execution of integrated employer brand, recruitment marketing and candidate experience initiatives that strengthen RSM’s talent brand and support talent attraction in the India market.
This role translates strategy into actionable, multi-channel recruitment marketing campaigns, partnering closely with the India M&C; Director, Talent Acquisition, enterprise recruitment marketing, brand, social, web, creative and operations/insights teams to deliver coordinated, measurable programs across paid, owned and earned channels.
The Manager serves as the primary execution leader for India employer brand and recruitment marketing activity, with accountability for campaign planning, talent audience engagement, candidate journey alignment, content and channel coordination, stakeholder alignment, performance reporting and day-to-day workstream management.
Essential duties and responsibilities
1. Recruitment Marketing Execution & Candidate Experience – 30%
Partner with Talent Acquisition to execute recruitment marketing strategies aligned to hiring priorities, workforce needs and priority talent segments in India.
Support talent pipeline growth by developing and activating audience-specific campaigns that build awareness, engagement and qualified candidate interest.
Help manage and optimize candidate marketing journeys across employer brand and recruitment marketing touchpoints, including career-content experiences, digital campaigns, job boards, social media and third-party talent channels.
Coordinate recruitment marketing activity across paid, owned and earned channels, including LinkedIn, Naukri, AmbitionBox, iimjobs, career sites, employer review platforms, search and other relevant India channels.
Partner with enterprise recruitment marketing teams to localize and activate global programs in India while ensuring consistency with RSM’s talent brand and candidate experience standards.
2. Integrated Campaign Plann
📌 Recruitment Marketing Manager (Bengaluru)
🏢 RSM US
📍 Bengaluru