About the Job: Associate Director – Marketing, Protein Platform
Function: Marketing
Location: Bangalore
Reporting To: Director- Marketing, Premium Brands
At Tata Consumer Products Ltd, we stand #ForBetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one
How does this Job align to our Strategy?
At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.
This job opportunity closely aligns with the key strategic pillars, which is Exploring New Opportunities and Driving Digital and Innovation.
This job role is part of the Premium Brands portfolio of the Packaged Beverages Unit (Largest Business Unit in TCPL).
This job is at N-3 level (N corresponds to CEO’s level)
What are the Key Deliverables in this role ?
Financial Outcomes
- Build & scale the Protein Platform
- Establish transparent growth roadmap over the short & long term
Customer Service
- Drive consumer-centric innovation to develop protein formats aligned to Indian consumption habits
- Define and embed clear brand positioning, architecture and communication blueprint
- Develop scalable portfolio architecture to span multiple categories
Internal Processes
- Cross-functional leadership across multiple teams like R&D;, PSO, Finance, Shopper & Sales for executing the launch
- Develop and execute integrated GTM strategy for the brand
- Develop and execute media strategy for the brand
Innovation and Learning
- Work closely with R&D; team and other CFT members to build a robust innovation pipeline
- Identify whit
📌 Associate Director (Bengaluru)
🏢 the Job: Associate
📍 Bengaluru
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