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Plan, launch, and manage performance marketing campaigns across:
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Google Search
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Meta (Facebook/Instagram)
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TikTok
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Snapchat
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Taboola
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Other native/display platforms
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Own media budgets exceeding $100K/month, allocating spend efficiently across channels to maximize ROI.
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Set up and manage:
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Campaign structures
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Audience targeting
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Bid strategies
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Creative rotations
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Drive CPA, CPL, and CPC goals.
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Monitor campaign performance daily and make real-time optimizations.
Creative & Landing Page Testing
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Drive a rigorous A/B testing culture across:
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Static creatives
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Video creatives
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UGC creatives
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Carousel formats
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Partner with creative teams (or external resources) to produce high-performing ad assets.
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Leverage landing page and CRO tools to run:
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A/B tests
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Multivariate tests
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Document learnings and create a playbook of winning creative and landing-page frameworks.
Optimization & Profitability
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Analyze campaign performance continuously.
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Identify inefficiencies and opportunities.
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Improve:
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CTR
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CVR
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CPA
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ROAS
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Manage:
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Bid strategies
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Audience segmentation
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Dayparting
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Maintain positive unit economics across all managed spend.
Analytics & Reporting
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Build dashboards.
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Deliver weekly/monthly insights.
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Track:
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Spend
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Impressions
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CTR
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CPA
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CPL
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ROAS
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Channel contribution margin
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Conduct competitive and market analysis to identify current channel opportunities and emerging trends.
Ideal Candidate
- Strong Paid media manager/Media Buyer Profile (US Market, Multi-Channel Paid Media)
- Mandatory (Experience 1): Must have 4+ years of hands-on paid media campaign execution experience across Google Ads and Meta Ads, with at least recent 3+ years in Adtech product/Adtech agency with proven cross-platform media buying and budget ownership
- Mandatory (Experience 2): Must have managed $100K+ monthly ad spend acr