Role & Responsibilities

Key Responsibilities

Keyword Research & Search Term Optimization

● Conduct extensive keyword research using Google Keyword Planner, Google

Trends, Search Terms Reports, SEMrush, Ahrefs, and other keyword research

tools

● Build comprehensive keyword lists covering high-intent, branded, non-branded,

competitor, generic, and long-tail keywords

● Continuously discover current keyword opportunities based on customer search

behavior and search trends

● Optimize keyword match types (Broad, Phrase, Exact) to improve campaign

efficiency

● Regularly review Search Terms Reports to identify profitable keywords and

eliminate irrelevant traffic

● Build and maintain negative keyword lists to reduce wasted spend

● Monitor keyword Quality Scores and recommend improvements

● Maintain a structured keyword master sheet for every product and category

● Stay updated with seasonal search trends and emerging keyword opportunities

Campaign Setup & Execution

● Execute, set up, launch, and manage Google Ads campaigns

● Create and manage Search, Shopping,



Performance Max, Display, Demand

Gen, Remarketing, and YouTube campaigns

● Configure campaign objectives, budgets, bidding strategies, audience signals,

locations, devices, schedules, and ad extensions

● Create Responsive Search Ads, Shopping campaigns, and Performance Max

asset groups

● Ensure campaigns follow internal naming conventions and account structure

● Perform campaign QA before launch to ensure error-free execution

Campaign Optimization

● Monitor campaign performance daily and take timely optimization actions

● Optimize bids, budgets, keywords, audiences, placements, devices, and

schedules

● Pause underperforming campaigns and scale winning campaigns

● Improve Quality Score through better keyword selection, ad relevance, and

landing page experience

● Execute A/B tests across ad copy, landing pages, bidding strategies, keywords,

and campaign structures

● Continuously improve R

📌 Google Ads Analyst (Hyderabad)
🏢 CGvak Software Exports
📍 Hyderabad