Department: Marketing

Reports To: COO

Location: Noida (In Office)

Employment Type: Full-Time

Level: Management

Portfolio: Sarder Startup Brands (AI CERTs, AI Labs, Adoptify AI, N+)

Position Summary

The Senior Brand Lead is responsible for developing, executing, and optimizing brand strategy across Sarder and its portfolio brands, including AI CERTs, AI Labs 365, Adoptify AI, N+, and other current or future ventures. This role owns brand positioning, messaging, campaign execution, content strategy, demand generation alignment, and brand consistency across customer, partner, and internal touchpoints.

The ideal candidate combines strategic brand leadership with solid hands-on execution. They will work cross-functionally with Sales, Product, Partner Enablement, Customer Success, and Executive Leadership to accelerate awareness, lead generation, partner growth, and revenue contribution.

Key Responsibilities

Brand Strategy & Positioning

Own brand strategy, positioning, messaging, and differentiation for assigned Sarder portfolio brands.




Develop and refine value propositions, audience-specific messaging, and brand narratives.
Maintain consistent brand identity across websites, sales collateral, campaigns, partner materials, presentations, and social channels.
Conduct competitive analysis and market intelligence to identify opportunities to strengthen differentiation and market relevance.
Maintain brand standards, governance processes, and messaging discipline across internal and external teams.

Demand Generation & Campaign Leadership

Partner with Sales, Revenue Operations, Product, and Executive Leadership to build integrated marketing campaigns.
Drive campaigns supporting webinars, events, certifications, training programs, product offers, and partner promotions.
Ensure campaigns generate qualified leads, support pipeline creation, and align with revenue priorities.
Monitor campaign performance and optimize email, social, digital, PR, and partner channel act

📌 Senior Brand Lead (Noida)
🏢 NetCom Learning®
📍 Noida