About the Job: Manager – Consumer Insights, Packaged Beverages
Function: Marketing
Location: Bangalore
Reporting To: Director- Consumer Insights, Packaged Beverages
At Tata Consumer Products Ltd, we stand #ForBetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one
How does this Job align to our Strategy?
At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring Recent Opportunities and Embedding Sustainability.
This job opportunity closely aligns with the key strategic pillars, which is Strengthening & Accelerating our Core Business.
The role will be responsible for delivering robust business performance analyses using syndicated and custom research tools and partnering closely with cross‑functional stakeholders to solve business problems through insights.
What are the Key Deliverables in this role ?
Financial Outcomes
- Deliver actionable insights to support topline growth and portfolio performance across Packaged Beverages
- Provide fact‑based inputs into AOP, long‑range planning, and brand strategy discussions
- Evaluate effectiveness and ROI of marketing spends, including consumer promotions and media investments
- Support innovation business cases through opportunity sizing, concept validation, and post‑launch performance evaluation
- Enable informed trade‑offs through business‑specific analyses and scenario evaluations
Customer Service
- Act as a trusted insights partner to Marketing, Sales, Buying & Blending, Innovation for Packaged Beverages
- Actively contribute and support CMI function