Company Overview
GoodScore is on a mission to make financial literacy and credit access straightforward, actionable, and inclusive for over 150 million Indians who are credit-underserved. From starting personalized credit consulting in 2023 to now, empowering over 5 million users to take control of their credit health, we are one of India’s fastest-growing credit score & credit management apps. We are backed by leading VC funds in India, consistently ranked among the top 10 finance apps in the country, and are currently on a 1x to 100x growth journey. We’re building a high-impact team that shares our vision of transforming how India understands and manages credit—and this is only the beginning.
A few resources and highlights that may be helpful for a quick introduction to Goodscore:
Overview of our recent Series A fundraise
Podcast featuring our founder, Sanchit Bansal, sharing his vision for Goodscore
High-ownership culture offering opportunities to build and scale from zero-to-one and one-to-many
Technology-driven product delivering real,
measurable impact on users’ financial lives
About the Role
We are looking for a data-driven and results-oriented Performance Marketing Manager to plan, execute, and optimize paid marketing campaigns across digital channels. You will play a pivotal role in customer acquisition and revenue growth by managing ad budgets, measuring performance, and constantly iterating on strategy. You will also work on managing growth projects and look at their end-to-end execution by working closely with cross-functional and multi-functional teams
Key Responsibilities
Develop and execute data-driven performance marketing campaigns across Google, Facebook, and alternative platforms.
Track & Analyze campaign performance using key metrics like CTR, CPM, CPI and CPO, and to identify the most effective channels and present actionable insights to stakeholders.
Perform detailed keyword research, competitor analysis, and market research to inform data-driven camp