Senior Associate – Performance Marketing

Location: Hyderabad (On-site)
Experience: 2–3 years (hands-on)
Category: Performance Marketing

About the Role
We’re looking for a full-funnel performance marketer who can own one product end-to-end — not just “run ads,” but translate business goals into sharp paid acquisition strategies across Google Search, YouTube, Meta, and emerging channels like Snapchat.
If you’re someone who gets excited by experiments, thrives in fast-paced environments, and loves connecting platform metrics with real business outcomes, this role is built for you.
You’ll drive monthly lead and revenue targets, decode user behaviour, and partner with Mark Comms, Creative, Analytics, and Tech to push the product’s growth curve up and to the right.

What You’ll Own
1. End-to-End Campaign Ownership
Run paid campaigns across Google Search, YouTube, Meta, Snap & more — from setup to scaling.
Build channel-wise plans that align tightly with monthly lead targets.
Manage budgets, pacing, CAC, and lead volumes
2. Full-Funnel Understanding




Look beyond ad platform metrics — connect platform → landing page → CRM → sales funnel.
Identify leakages, improve intent flows, and ensure lead quality stays robust.
Share funnel insights weekly with Mark Comms + Creative teams to fuel better messaging and assets.
3. Performance Optimization & Experimentation
Run structured A/B tests across creatives, formats, audiences, and landing pages.
Diagnose issues like low delivery, rising CPL, or lead quality dips and take immediate action.
Spot patterns in behavior, intent, and geography to unlock new growth pockets.
4. Tracking, Data Hygiene & Reporting
Ensure pixel, conversion tracking, and event setups are accurate and firing correctly.
Audit UTMs and data flow from ad → LP → CRM regularly.
Build weekly dashboards that highlight wins, misses, anomalies, and action plans.
5. Insights > Execution
Identify which ads, ideas, and messages are resonating — and which are dying.
Decode

📌 Senior Associate – Performance Marketing (Hyderabad)
🏢 NxtWave
📍 Hyderabad