To achieve the monthly sales volume target as per Annual Operating Plan decided by the management. This will include the following:
- Volume target for the month
- YAGO (Year Ago) for the month
- AOP percentage growth for the month
- Distributor wise target for the month
- Market Execution
Ensure all the Racks/Visi/Product placement against according to the market execution plan
Manage stock levels to ensure continuous availability and regular rotation of products in the outlets
Ensure maximum in-store visibility by continuously monitoring the stock placement in the assigned outlets
- Outlet Addition in the territory
To ensure Urban hub and spokes additions as per the plan by regularly monitoring the following parameters:
- Key outlets additions
- Visi placement
- Recent accounts opened
- Distributor Handling
Review & ensure distributor stock against norms by conducting Physical Verification
Timely review Distributor systems & stock and resolve issues in the market (if any)
- Training & Development
Training PSRs to handle accounts independently by ensuring PSR training man-days are as per the plan
Also monitoring PSR attrition