LCM - Life Cycle Marketing (India)

LCM - Life Cycle Marketing (India)

13 Aug
|
Tata Consultancy Services
|
India

13 Aug

Tata Consultancy Services

India

Job Title: LCM - Life Cycle Marketing
Experience: 4-10 yrs
Location: Delhi, Lucerna.
Mode of interview: Walkin/ F2F
Date of interview: 25th July.

Required Skills & Qualifications
4-10 years of experience in Lifecycle Marketing, CRM Marketing, Email Marketing Operations, or Marketing Automation.
Solid hands-on experience with HTML and CSS for email development.
Experience in customer journey orchestration and campaign execution.
Proficiency in email QA processes and rendering validation tools.
Expertise in A/B testing methodologies and campaign performance optimization.
Familiarity with email rendering and testing platforms such as Litmus, Email on Acid, or similar.
Strong understanding of audience segmentation, personalization, and campaign analytics.
Excellent problem-solving, attention to detail, and stakeholder management skil

📌 LCM - Life Cycle Marketing (India)
🏢 Tata Consultancy Services
📍 India

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