Mandatory: Healthcare / Medical / Hair Loss / Clinic / Pharma / D2C experience
Role Overview
We are looking for a Performance Marketing professional with proven experience in healthcare-focused paid advertising to drive high-quality leads, consultations, and customer acquisition across:
Hair Transplant & Aesthetic Clinics (lead-driven campaigns)
Online Hair Loss Medicine & D2C Platform (orders, subscriptions & retention)
This role requires strong hands-on expertise in Google Ads, Meta Ads, landing page optimisation, and ROI-focused campaign management, with a clear understanding of medical advertising ethics and compliance.
Key Responsibilities
Performance Marketing & Campaign Execution
Plan, execute, and optimise paid campaigns across:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook & Instagram)
Social Media PPC & Display Advertising
Coordinate with agencies, vendors, and internal teams to ensure seamless execution
Drive performance campaigns focused on:
Lead generation (consultations, enquiries)
Customer acquisition (D2C medicine orders)
ROI and cost efficiency
Landing Page & Conversion Optimisation
Manage and optimise landing pages for:
Lead quality
Conversion rate
Cost per lead (CPL) reduction
Work closely with content, SEO, and design teams to improve funnel performance
Ensure landing pages align with medical trust, clarity, and compliance
Campaign Optimisation & Testing
Conduct in-depth:
Keyword research
Audience targeting
Ad copy and creative optimisation
Continuously test:
Ad formats
Creatives
Audiences
Landing pages
Improve CTR, conversion rates, and overall campaign efficiency
Analytics, Tracking & Reporting
Monitor, analyse, and report campaign performance using:
Google Analytics / GA4
Google Ads Manager
Meta Ads Manager
Track KPIs such as:
Leads
Conversions
CAC
ROI
Prepare regular performance reports with transparent insights and recommendations
Cross-Functional Collaboration
Collaborate with
📌 Performance Marketing Specialist (India)
🏢 QHT CLINIC
📍 India
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