Adani Group: Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world class logistics and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its logistics and energy businesses focusing on large scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG rated businesses, it is the only Infrastructure Investment Grade issuer in India.
Digital Labs: Adani Digital Labs has rapidly transformed from a nascent digital initiative to a leading innovator in the digital ecosystem. In just a few years, we have established ourselves as a key player in the digital transformation landscape, providing cutting-edge solutions in areas such as customer experience enhancement, data-driven insights, and advanced digital platforms.
Our commitment to innovation and excellence has positioned us as a trusted partner for businesses seeking to thrive in the digital age
Job Purpose: This role leads business growth by managing B2C marketing, strategic partnerships, and budget. Oversees performance, ensures compliance, and builds a high-performing team while staying current with industry trends and digital advancements.
Responsibilities
Strategic Partnership Planning:
Develop and implement strategic partnership plans to drive business growth and expand market presence.
Budget Management:
Oversee the Business budget, ensuring effective allocation of funds to maximize business outcomes.
B2C Digital Marketing Management:
Manage B2C marketing across digital channels (SEO, SEM, social media, content, email) to acquire current customers, build loyalty, and optimize spend—leverage data to personalize marketing and improve user experience.