Developing effective media buying strategies.
Comparing and negotiating ad space, rates, and time slots with various media outlets.
Developing media planning to identify target audiences and craft effective campaigns.
Optimize plans and budgets according to the best media mix to maximize ad exposure.
Prepare schedules and adjust when needed.
Experiment with new platforms and channels.
Ensure ads are creative and displayed appropriately.
Monitor costs and return on investment (ROI).
Report to clients and build long-term relationships.
Requirements
Proven experience as a Media Buyer or similar role; experience in digital media is preferred
Familiarity with media-buying, planning and research
Interest in following advertising and media trends
Working knowledge of media analytics software (e.g. com Score)
Valuable knowledge of ERP systems is a plus.
Excellent communication and negotiation skills
Organizational and multitasking abilities
Attention to details
Critical thinking skills
BSc/BA in Marketing, Advertising, or a related field